NSSF would like to inform our member businesses of some important revisions to Facebook’s advertising policies and protocols, effective June 21.

They involve safety courses for firearms training and licensing, as well as safety training manuals and videos; accessories and gear with an audience minimum age (“age gate”) set for 18 years of age; and certain groups or blogs linking like-minded enthusiasts and Second Amendment supporters, so long as the groups don’t lead to the sale of a prohibited item.

We are further advised that Facebook representatives will continue working with businesses to ensure a fuller knowledge of these policy revisions, and we hope to provide further guidance in the coming days.

For additional information, please visit this webpage.